Lady Gaga lets the pulse race as she poses TOPLESS in a series of racy snapshots to promote her beauty brand Haus Labs

 She recently said that she "has always believed in the power of makeup to increase self-love".

And Lady Gaga looked absolutely sublime - and almost unrecognizable - in a sultry new picture on Tuesday in an advertising post on her Instagram for her cosmetics brand Haus Labs.

The 34-year-old Poker Face hitmaker shared a fast-paced snapshot of herself topless as she lay on the floor where her makeup products were.

She worked hard to put out racy promotional material to expand the range when she shared another snapshot on Monday of her in profile with a skimpy white two-piece bikini set showing her hips and slim figure shows off perfectly.

The top of the Joanne superstar was a strapless cord that showed her tattooed belly.

Gaga, nee Stefani Joanne Angelina Germanotta, also sported a long and luxurious faded aqua blue hairstyle that was swept over one shoulder.

The Oscar winner rocked a fierce and long manicure made from ombre brownish nails.

Her makeup look was bright, with heavy eye makeup and a luscious, dark red lip.

But the focus was on Lady G's bronzed skin, which glowed from within.

It made sense as the image was for the new Heat Spell bronzers and highlighters from House Labs.

The diva Rain On Me has been plugging the product together with its partner product Head Rush for some time.